If you’re in the business of creating web sites, you’ll want a way to quantify what you’re doing. That way when a client comes snooping around and asks what you’ve been doing for the past month, you can easily show them how you add value to their business.
Among all the things that you can do to justify your existence, one of the best tactics you can employ is to sync their website up with a CRM (customer relationship management) system. This will allow you go aggregate anything from web forms to recorded phone calls in one centralized location. In this tutorial, we’ll be syncing Salesforce (a brand of CRM) with an existing website running on the DotNetNuke platform.